Since its inception in 1966, Vans has grown from a small skateboarding shoe company to a global brand synonymous with youth culture, creativity, and self-expression. Founded by Paul Van Doren and his partners in Anaheim, California, Vans began with a simple yet revolutionary idea: to create durable, supportive shoes specifically designed for skateboarders.
The first Vans shoe, the #44 Deck Shoe
In the 1970s, Vans became a staple in Southern California's skateboarding scene, embraced by young rebels and athletes alike. The brand's popularity soared when it introduced the EraOld Skool
One of the most defining moments in Vans' history came in 1982 with the release of the Sk8-Hi. Designed with higher ankle support for skateboarders, this model quickly transcended its original purpose, becoming a fashion statement for youth around the world.
Vans has always celebrated individuality and creativity. In the 1990s, the brand expanded its influence beyond footwear, collaborating with musicians, artists, and designers to create unique collections that resonated with diverse audiences. The iconic checkerboard pattern, first introduced in the 1970s, became a hallmark of the brand, representing its commitment to self-expression and originality.
Today, Vans continues to inspire and empower people to be true to themselves. From its support of skateboarding and snowboarding events to its partnerships with grassroots communities, Vans remains dedicated to fostering creativity and authenticity. The brand's slogan, "Off the Wall," embodies its spirit of adventure and individuality—a reminder to break boundaries and embrace what makes us unique.
As Vans looks to the future, it remains rooted in its heritage, staying true to its mission of providing high-quality, stylish footwear and apparel while inspiring a global community of creatives and adventurers.