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Founded in 1906 by William J. Riley, New Balance began as a modest company specializing in arch supports and orthopedic footwear. Originally based in Boston, Massachusetts, the brand was built on the principle of providing superior comfort and support to those who need it most. Riley, an English immigrant, was inspired by the three-part structure of a chicken's foot, which he observed could maintain perfect balance. This observation became the foundation for the company's guiding philosophy.
In the early 1930s, New Balance made significant strides in the footwear industry by introducing the first-ever running shoe with a ripple sole, designed to improve traction and stability. This innovation marked the beginning of the brand's commitment to creating shoes that not only fit well but also enhance performance. By the 1950s, New Balance was producing custom-made shoes for athletes, further solidifying its reputation as a brand that prioritized quality and precision.
The 1970s were a transformative decade for New Balance. The acquisition of the company by Jim Davis in 1972 ushered in a new era of growth and innovation. Davis, a passionate runner, recognized the potential of New Balance to cater to the needs of serious athletes. Under his leadership, the brand introduced the now-iconic "Trackster" running shoe, which featured a revolutionary multi-width sizing system. This innovation allowed New Balance to cater to a wider range of foot shapes, setting the brand apart from its competitors.
Today, New Balance is a global leader in athletic footwear, with a strong focus on performance, comfort, and sustainability. The brand continues to innovate with cutting-edge technologies such as Fresh Foam, FuelCell, and ENCAP, which provide unparalleled cushioning and support. New Balance is also committed to reducing its environmental impact, with initiatives aimed at using recycled materials and reducing waste in its manufacturing processes.
New Balance's dedication to quality and innovation has earned it a loyal following among athletes and casual wearers alike. Whether on the track, in the gym, or on the streets, New Balance shoes are designed to meet the needs of every individual, embodying the brand's enduring mission: to lead with integrity and to inspire people to move confidently in the world.