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Since its inception in 1906, New Balance has been a brand synonymous with quality, comfort, and innovation in the world of athletic footwear. What began as a small business in Boston, Massachusetts, has grown into a global powerhouse, beloved by athletes, fitness enthusiasts, and casual wearers alike.
New Balance was founded by William J. Riley, an English immigrant who sought to create a better shoe for people who spent long hours on their feet. Inspired by the three-part structure of a chicken's foot, Riley designed an arch support system that would become the cornerstone of New Balance's early product line. These early innovations laid the groundwork for a brand that would prioritize comfort and performance above all else.
In the 1970s, New Balance made a pivotal shift by introducing running shoes with distinctive ripple soles and a focus on width sizing. This approach catered to athletes with varying foot shapes, setting the brand apart from competitors. The iconic New Balance 990, launched in 1982, was one of the first running shoes to retail for $100, solidifying the brand's reputation for premium craftsmanship and cutting-edge technology.
New Balance has always maintained a strong commitment to quality manufacturing. Unlike many competitors, the company has resisted the temptation to outsource all production overseas. Today, New Balance operates several factories in the United StatesUnited Kingdom, ensuring meticulous attention to detail and supporting local economies. This dedication to domestic production has earned the brand a loyal following among consumers who value both craftsmanship and ethical business practices.
Over the years, New Balance has expanded its product range to cater to a diverse audience. From professional athletes to weekend joggers, and even fashion-forward individuals, the brand offers something for everyone. Its collaborations with designers and influencers have further cemented its place in both the athletic and style worlds. The timeless design and enduring comfort of New Balance sneakers have made them a staple in wardrobes across the globe.
As New Balance continues to evolve, it remains committed to its core values: innovation, quality, and inclusivity. With a renewed focus on sustainability and environmentally friendly practices, the brand is poised to lead the way in creating a better future for both consumers and the planet. From its humble beginnings over a century ago, New Balance has proven that staying true to your roots while embracing change is the key to lasting success.