H&M, also known as Hennes & Mauritz, is one of the world's most iconic fashion brands. Founded in 1947 by Erling Persson in Västerås, Sweden, the brand initially started as a women's clothing store called "Hennes," which means "hers" in Swedish. In 1968, Persson expanded the company by acquiring Mauritz Widforss, a hunting and fishing equipment store, and rebranded the company to Hennes & Mauritz, later shortened to H&M.

Over the decades, H&M has grown into a global fashion powerhouse, offering a wide range of clothing, accessories, and home decor. The brand is known for its fast-fashion business model, which allows it to bring the latest trends to consumers at affordable prices. H&M's success lies in its ability to balance quality, sustainability, and style.

One of the key aspects of H&M's brand identity is its commitment to sustainability. The company has launched initiatives like the "Conscious Collection," which features clothing made from eco-friendly materials. H&M also encourages customers to recycle old garments through its garment collection program, further solidifying its dedication to reducing environmental impact.

Today, H&M operates in 74 markets worldwide and has over 5,000 stores. The brand continues to innovate by collaborating with renowned designers and celebrities, creating limited-edition collections that excite fashion enthusiasts globally. Whether you're looking for everyday wear or premium designer pieces, H&M has something for everyone.

If you're interested in exploring H&M's latest product offerings, check out this handy spreadsheet

H&M's journey from a small Swedish store to a global fashion empire is a testament to its ability to adapt and innovate. By staying true to its core values of affordability, sustainability, and style, H&M has cemented its place in the hearts of millions of customers worldwide.