In the 1930s, New Balance began to shift its focus towards running shoes, a move that would define its future. By the 1970s, the brand had introduced its first running shoe, the Trackster, which featured a ripple sole for superior traction. This innovation marked the beginning of New Balance’s commitment to blending performance and technology.

A Commitment to Fit and Diversity

Unlike many other brands, New Balance has always prioritized offering shoes in a wide range of widths, ensuring a better fit for everyone. This commitment to inclusivity has set New Balance apart in the competitive world of athletic footwear.

Made in the USA

While many athletic brands outsource manufacturing, New Balance proudly maintains factories in the United States. The brand’s dedication to domestic production is a cornerstone of its identity, reflecting a commitment to quality craftsmanship and local economies.

Stepping into the Future

Today, New Balance continues to innovate with cutting-edge technologies like Fresh FoamFuelCell, designed to enhance performance and comfort for athletes of all levels. From running to walking, training to lifestyle, New Balance remains a trusted name for those who value both performance and style.

With a rich history and a forward-looking approach, New Balance stands as a testament to the power of staying true to one’s roots while embracing innovation.